The world around us is changing by the hour, sometimes by the minute right now, and real estate is no exception. Realtors are using new and different ways to showcase the homes we list as well as innovative ways to show properties to buyers.
It’s important that the real estate industry stay “essential” – not because we need sales – but because there are still a lot of people that MUST move for one reason or another.
Based on what you see on TV, you may believe Realtors are concerned because we can’t hold open houses or because our way of selling homes has changed dramatically in the course of a couple of weeks.
That, however, couldn’t be further from the truth. The Federal government labeled residential real estate “essential” last week, and let me explain why…. it’s not about “sales”. In reality, our government and the real estate industry are much more concerned about people with housing challenges and how to help them navigate these life events. Put yourself in the shoes of any one of these people – each of us is one decision, one diagnosis, one paycheck, one life event away from being described here, and you can understand why we must continue to be essential.
Think for a moment about:
- A mother of two boys who just lost her husband in a horrible car accident last night. They didn’t have life insurance. She realizes she can no longer afford the home her and her children live in. That mom desperately needs to sell the house and get a smaller one in the same school district because she doesn’t want the kids to be further dramatized by losing their friends right after just losing their dad.
- The couple who just found out she has stage 4 cancer and a limited time left with her husband and children. They have to find a larger home where her parents will be comfortable coming to live during her end of life preparation. They are ready to uproot their lives to come help raise her children. The stress of the situation only complicating her health.
- The 80-year-old couple who just moved into a small condo to cut expenses and put their 4-bedroom colonial up for sale. They lost most of their life savings this month in the stock market crash. They must now sell their previous house immediately because they need the proceeds of that sale to sustain them financially.
- A couple with an infant daughter who has special long-term medical needs. They must move closer to the hospital that specializes in the type of procedure required to heal their little one. They need to move now.
- A woman and her two small kids who has been in an abusive relationship and finally had the courage to say enough is enough! Her priority is to get her kids to a safe home, she needs to move now.
- A family’s house burned down – they lost everything they own .. including their dear family pets .. they’ve just received their insurance payout and need to find a home to buy ASAP.
TV tends to concentrate on the glitz and glamour of the profession. In reality, Realtors serve many people through some extraordinarily difficult times. Death, divorce, sickness, job loss. The list goes on. We are behind the scenes making phone call after phone call to help where we can. Working so hard for our buyers or sellers, you would think they were our own family. In my world, they are – and they know it.
We don’t talk much about these people and their situations as it’s not our story to tell, and we simply aren’t able to for privacy purposes.
Situations like the ones I mentioned above and so many others are taking place everyday – even more so right now, all over the country. We promise you, we aren’t “essential” because we need to sell, we are “essential” because so many people do still need to buy, sell or rent a home as a basic need. Contrary to some people’s belief – it’s not about “sales”, it NEVER is for me – it’s about serving others in their time of need, it’s about being honored to be a part of their life journey – it just happens to involve buying and selling homes!
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